A career in communications came naturally to Sejvar, an outgoing, self-starter who ran his high school’s publications while also working for the local NBC news station. Always one to multi-task, Sejvar completed his master’s degree in Journalism and Mass Communications while launching the new Iowa Tourism Building. No small assignment, this state-run venture required Sejvar to fill the empty building with interactive information and entertainment while promoting the new facility to the media and public. The 1990 launch was a huge success and he spent the next few years with both in-house marketing departments and independent PR firms working with well-known companies such as Sunglass Hut and Target/Dayton Hudson.

In 1992 Sejvar was hired by Aveda Corporation, the world’s largest producer of pure flower and plant essence products, to establish and implement a marketing and public relations plan for their spa. He created an impressive success story by raising Aveda Spa sales 160 percent within a year. This success established Sejvar as a strategic business entrepreneur and motivated Aveda, based in Minneapolis, to expand their facilities throughout the world. During his first five years with Aveda, Sejvar was also Aveda Founder and CEO Horst Rechelbacher’s personal media relations coordinator, traveling together to major store openings and events as well as providing marketing consulting for new ventures.

Sejvar moved on within Aveda to co-found an experimental venture with Aveda Co-President Nicole Rechelbacher. Sejvar’s responsibilities included strategic business planning, marketing communications, and team management for “Anatomy”, a cutting edge concept devoted to producing environmentally and socially responsible clothing and accessories, and challenging the fashion industry with a strong educational message. This unique business lab allowed Sejvar to combine his proven marketing skills with his entrepreneurial drive, growing his expertise and knowledge in market projections, business planning, sourcing, manufacturing, distribution and people management. An idea ahead of its time, recent designer lines have benefited from the fashion forward technologies of recycled fabrics and sustainable accessories introduced by Anatomy.

In 1996 Sejvar co-founded marketing and design firm HypeHouse, Inc. where he continued to work closely with Aveda, launching their Intelligent Nutrients line of supplements and providing strategy and management of Aveda’s public relations during their 1997 acquisition by the Esteé Lauder Companies.

Sejvar re-located HypeHouse to Los Angeles in the summer of 1999, where he immediately expanded his list of clients to include technology, high-end retail boutiques and distinct individuals like author Libby Gill, LastMinuteTravel.com and The Cotton Box (founded by super-model Kelly Emberg), while continuing to service beauty industry luminaries like Vidal Sassoon and Cosmoprof, the industry’s largest global event. Sejvar’s proven methodology for creating strategic Marketing and PR plans consistently places his client’s in major consumer and BtoB media including placement on top television shows on Discovery, E! and FOX.

Further realizing his unique expertise, Sejvar co-founded HypeHouse Media, Inc. (HMI) in 2004 to create, develop and implement innovative media content strategies that connect the talent, products and trends of the beauty industry directly to consumers. HMI has already achieved a number of exciting firsts with a new ground-breaking television show called Beautyphile: the first television show to be endorsed by The PBA (The Professional Beauty Association) and the first time that television viewers meet the people, products and trends of the professional beauty industry from the perspective of the industry itself, including Vidal Sassoon, Tigi, American Crew, Paul Mitchell, BioIonic and Trevor Sorbie.

Sejvar’s extensive portfolio includes placements in The New York Times, The Wall Street Journal, Investor’s Business Daily, LA Business Journal, LA Times, Business Week, Fox News, CNN Headline News, US News and World Report, Extra, People, InStyle, Architectural Digest, American Salon, Modern Salon, In Furniture, Good Day LA, USA Today, Vogue, W, Teen, Elle, WWD, Cosmopolitan and syndicated stories with Associated Press.