As Principal and Managing Director of TAG, White was a primary force in charting the 2001 launch of the creative brand solutions company as well as responsible for overseeing creative and strategic projects including corporate identity and brand development in the emerging technologies, entertainment and commercial areas of entertainment. Clients include Hallmark Channel, TBS, SOAPnet, WB, Sony Pictures Television, NDTV, Club, Celestial Pictures, Zone Vision, Astral Media, Buena Vista, DIY, E!, and MGA Entertainment.

Prior to the launch of TAG, White was an Executive Producer and Head of Business Development for 3 Ring Circus where she utilized her team-building abilities and marketing expertise to successfully diversify their services and client base. She led the company’s diversification into new areas of growth at the onset of one of the most dynamic entertainment landscapes of our times, securing and leading multiple projects simultaneously with budgets ranging from $50,000 to $4 Million for clients such as Canal+ US Technologies, DIRECTV, Target, TechTV, Netscape, CreativePlanet.com, DreamWorks Pictures, DES, Transamerica, AOL and Fox Family.

White was recruited to Los Angeles in January 1999 from HypeHouse Inc. in Minneapolis, a marketing communications and design firm she co-founded in 1996. Prior to HypeHouse, she mastered a variety of disciplines, including award-winning design, creative direction, postproduction, motion graphic effects, news promotion for NBC and ABC affiliates, as well as ad agency experience. As a creative director and producer, White has implemented concept-to-content strategies in film, video and print for companies such as Coca-Cola, US Banks, Honeywell, Pillsbury, 3M, Rollerblade, Room and Board, and Best Buy.

White has recently proven to be a discerning entrepreneur in touch with current and future trends, co-founding HypeHouse Media, Inc. (HMI) in 2004 to create, develop and implement innovative media content strategies that connect the talent, products and trends of the beauty industry directly to consumers through engaging and informative entertainment. White is the creator and executive producer of the first television show to be endorsed by the Professional Beauty Association, “Beautyphile”.

A frequent public speaker on design and key issues facing the broadcast design industry, White holds an adjunct faculty position in the Digital Media department of OTIS College of Art and Design, Los Angeles. White serves as Vice Chairperson on the Executive Board of Directors for PROMAX, as well as being immediate past Chairperson of BDA. The recipient of numerous BDA awards, White has served on their Board of Governors since 1997. PROMAX & BDA are the world's foremost professional organizations working on behalf of those involved in promotion, marketing and design of electronic media.